For years, visitors would venture up Mount Sinai with a Bedouin guide to watch the sunrise over the pristine, rocky landscape or go on other Bedouin-led hikes.
Now one of Egypt's most sacred places - revered by Jews, Christians and Muslims - is at the heart of an unholy row over plans to turn it into a new tourism mega-project.
Known locally as Jabal Musa, Mount Sinai is where Moses is said to have been given the Ten Commandments. Many also believe that this is the place where, according to the Bible and the Quran, God spoke to the prophet from the burning bush.
The 6th century St Catherine's Monastery, run by the Greek Orthodox Church, is also there - and seemingly its monks will stay on now that Egyptian authorities, under Greek pressure, have denied wanting to close it.
However, there is still deep concern about how the long-isolated, desert location - a UNESCO World Heritage site comprising the monastery, town and mountain - is being transformed. Luxury hotels, villas and shopping bazaars are under construction there.
It is also home to a traditional Bedouin community, the Jebeleya tribe. Already the tribe, known as the Guardians of St Catherine, have had their homes and tourist eco-camps demolished with little or no compensation. They have even been forced to take bodies out of their graves in the local cemetery to make way for a new car park.
The project may have been presented as desperately needed sustainable development which will boost tourism, but it has also been imposed on the Bedouin against their will, says Ben Hoffler, a British travel writer who has worked closely with Sinai tribes.
This is not development as the Jebeleya see it or asked for it, but how it looks when imposed top-down to serve the interests of outsiders over those of the local community, he told the BBC.
A new urban world is being built around a Bedouin tribe of nomadic heritage, he added. It's a world they have always chosen to remain detached from, to whose construction they did not consent, and one that will change their place in their homeland forever.
Locals, who number about 4,000, are unwilling to speak directly about the changes.
So far, Greece is the foreign power which has been most vocal about the Egyptian plans, because of its connection to the monastery.
Tensions between Athens and Cairo flared up after an Egyptian court ruled in May that St Catherine's - the world's oldest continuously used Christian monastery - lies on state land.
In a rare interview, St Catherine's longtime Archbishop Damianos told a Greek newspaper the decision was a grave blow for us... and a disgrace.
Back in 2023, UNESCO highlighted its concerns and called on Egypt to stop developments, check their impact and produce a conservation plan. This has not happened.
Egypt's once-thriving tourism sector had begun to recover from the effects of the Covid-19 pandemic when it was hit by the brutal war in Gaza and a new wave of regional instability. The government has declared an aim of reaching 30 million visitors by 2028.
As with the Red Sea locations, it is expected that Egyptians from elsewhere in the country will be brought in to work at the new St Catherine's development. However, the government says it is also upgrading Bedouin residential areas.