In brief
Apple posted a 12 % jump in quarterly revenue and a 12 % rise in net income, led by surging iPhone and Mac sales, while its Wearables business fell. The Services segment achieved a record $31.57 bn, and revenue in Greater China surged 21 %. Apple’s CEO highlighted the achievement of record‑setting iPhone sales and discussed questions about sustaining growth amid a shifting product mix.
Apple announced on Monday that its fiscal fourth‑quarter revenue rose 11.7 percent year‑on‑year to $114.48 bn, while net income increased 11.8 percent to $30.71 bn, according to a report from Xinhua.
The company said operating income climbed 9.9 percent to $35.63 bn from $32.43 bn a year earlier, and diluted earnings per share rose to $2.10 from $1.85. Gross margin held steady at 47.9 percent.
Apple’s iPhone revenue grew 17.5 percent to $57.58 bn, and Mac revenue expanded 23.7 percent to $10.79 bn. In contrast, iPad revenue slid 10.4 percent to $6.23 bn and wearables, home products and accessories revenue fell 7.9 percent to $8.30 bn.
Services revenue reached a new all‑time high of $31.57 bn, up 9.8 percent year‑on‑year.
“We achieved September‑quarter records for total revenue and iPhone sales,” Apple CEO John Ternus told reporters, a statement reported by Xinhua.
“These results demonstrate the strength of our ecosystem and the continued enthusiasm of our customers.”
Regional figures showed Greater China revenue up 21.02 percent to $17.54 bn, Americas revenue at $48.68 bn, and Europe at $32.01 bn.
For the full fiscal year 2026, Apple reported record revenue of $478.83 bn, up 15.1 percent, and net income of $132.18 bn, an 18 percent increase.
Sustaining Growth Amid Shifting Product Mix
Apple’s quarterly performance underscores the continued dominance of its flagship hardware lines and the growing pull of its Services business. The brisk rise in iPhone and Mac sales signals robust demand, while the slower growth in wearables and iPads may reflect market saturation or increased competition.
Analysts noted that while the Services segment now tops $30 bn, the decline in wearables could pose a pressure point if not offset by new product launches or pricing strategies. Some market watchers point to Apple’s emphasis on premium devices and ecosystem lock‑in as key drivers behind its margin maintenance.
Data from the Greater China region suggest a resurgence of consumer spending there, with the 21 percent year‑over‑year jump reflecting renewed confidence in Apple’s premium offerings. In contrast, European revenue growth, while positive, lagged behind the Americas, hinting at regional market dynamics that could shape Apple’s future product direction.
Open questions remain about how Apple will sustain its revenue momentum as flagship smartphone sales become increasingly steady. Will the company introduce new iPhone models or diversify its lineup to counter declining iPad sales? How will it balance the growth of its Services platform with potential cannibalization among hardware lines?
