The Marubo tribe, numbering around 2,000, is pursuing a defamation lawsuit against the New York Times, asserting that a report on their recent access to high-speed internet inaccurately labeled their members as porn addicts, causing significant reputational harm.
Amazon Tribe Takes Legal Action Against NY Times Over Alleged Defamation

Amazon Tribe Takes Legal Action Against NY Times Over Alleged Defamation
A Brazilian Indigenous community claims a NY Times article misrepresented their internet usage, leading to damaging stereotypes.
In a striking legal battle, the Marubo tribe from the Amazon has taken the New York Times (NYT) to court, alleging that a recent article mischaracterized their community’s relationship with new technology, particularly high-speed internet. The lawsuit claims the write-up led to unfounded accusations of pornography addiction among the tribe's youth and portrayed them as incapable of managing the exposure to the internet.
The Marubo tribe, consisting of roughly 2,000 individuals, is seeking over $180 million in damages for what they describe as severe defamation. The contentious NY Times article, published shortly after the tribe gained access to Starlink, a satellite internet service provided by SpaceX, noted challenges like "children glued to phones" and "minors watching pornography." These assertions, the plaintiffs argue, have contributed to a global media uproar that has unjustly tainted their community's reputation.
The lawsuit also includes other media outlets, such as TMZ and Yahoo, claiming that they sensationalized the NYT's report with headlines that ridiculed the tribe's youth and misrepresented their cultural values. While the NYT contends that it did not claim the members were addicted to pornography, the fallout from the piece resulted in a surge of misleading reports globally. In response to the backlash, the NY Times published a follow-up article, clarifying that the Marubo had not developed an addiction to porn.
Enoque Marubo, a leader of the tribe, alongside activist Flora Dutra, highlights the distress and humiliation brought upon their community by the negative press. The original report was meant to discuss both the benefits and negative aspects of the internet, including how it allows them to communicate about environmental issues and health concerns. However, the tribe believes that the focus on alleged issues surrounding pornography overshadowed these positive aspects.
The NY Times has responded robustly, stating that the article provided a nuanced look at the complexities brought by new technologies in Indigenous settings. They emphasize their intent to defend against the lawsuit ambitiously, asserting that the article did not offer a simplistic view of the Marubo's situation.
As this case unfolds, it raises critical questions about the responsibilities of media outlets in reporting on Indigenous communities and the potential repercussions of misrepresentation.
The Marubo tribe, consisting of roughly 2,000 individuals, is seeking over $180 million in damages for what they describe as severe defamation. The contentious NY Times article, published shortly after the tribe gained access to Starlink, a satellite internet service provided by SpaceX, noted challenges like "children glued to phones" and "minors watching pornography." These assertions, the plaintiffs argue, have contributed to a global media uproar that has unjustly tainted their community's reputation.
The lawsuit also includes other media outlets, such as TMZ and Yahoo, claiming that they sensationalized the NYT's report with headlines that ridiculed the tribe's youth and misrepresented their cultural values. While the NYT contends that it did not claim the members were addicted to pornography, the fallout from the piece resulted in a surge of misleading reports globally. In response to the backlash, the NY Times published a follow-up article, clarifying that the Marubo had not developed an addiction to porn.
Enoque Marubo, a leader of the tribe, alongside activist Flora Dutra, highlights the distress and humiliation brought upon their community by the negative press. The original report was meant to discuss both the benefits and negative aspects of the internet, including how it allows them to communicate about environmental issues and health concerns. However, the tribe believes that the focus on alleged issues surrounding pornography overshadowed these positive aspects.
The NY Times has responded robustly, stating that the article provided a nuanced look at the complexities brought by new technologies in Indigenous settings. They emphasize their intent to defend against the lawsuit ambitiously, asserting that the article did not offer a simplistic view of the Marubo's situation.
As this case unfolds, it raises critical questions about the responsibilities of media outlets in reporting on Indigenous communities and the potential repercussions of misrepresentation.