The clip of the incident took social media by storm, amassing millions of views, becoming a topic of memes, and even making appearances on various TV shows. As the online frenzy escalated, prompting "internet sleuths" to hunt for details about the two individuals, Astronomer issued a statement indicating that they were launching an investigation, though it did not directly mention the viral video. Soon afterward, Mr. Byron tendered his resignation. Co-founder and chief product officer Pete DeJoy stepped in as interim CEO, acknowledging the unprecedented attention the company had received and committing to continue their work in data and AI.

The fallout from the incident has turned the company into a notable name in the tech sector almost overnight, with DeJoy emphasizing their ongoing dedication to building their brand despite the recent turmoil.