Around 100 Influencers at the US Open Spark Debate Over Tennis Etiquette

Sun Sep 06 2026 00:25:58 GMT+0000 (Coordinated Universal Time)

The US Open has doubled influencer access, sparking tension as footage shows disruptions and calls for stricter etiquette on court.

New York’s US Open welcomed roughly 100 content creators, a figure twice last year’s number, leading to controversy over how their presence clashes with traditional tennis etiquette. Players such as Naomi Osaka and Coco Gauff expressed concerns about disruptive noise, flash photography and ring lights during matches, citing a recent incident where a group filmed a photo‑shoot while Osaka was serving. USTA officials have stepped in with guidance on fan behaviour, emphasising free fan movement and a revamped “Fan Week” but also dropping reminders to refrain from any activity that could disturb play. The debate reflects a broader push by tournament organisers to broaden tennis’s appeal while preserving the sport’s respect and quiet traditions.

Lights. Camera. Quiet please…

The US Open in New York is drawing more than the usual crowds. The tournament has doubled the number of accredited content creators this year, offering around 100 influencers the chance to cover the event – a jump from last year’s 50.

In the Heat of the Match

During a first‑round match against a top‑seeded opponent, a group of influencers in their hospitality suite turned on a portable ring light while Naomi Osaka was serving. The urgent shout from the chair umpire – “please be quiet” – was repeated several times as the lights and voices overtook the game’s gentle rhythm.

Osaka later said the incident felt jarring, describing the noise as a disturbance to both her and her opponent. She urged future fans “to read up on the sport and its etiquette” and to keep the viewing experience respectful.

Players Speak Up

World Number four Coco Gauff welcomed the increased visibility the influencers bring, but added the need to observe the sport’s proper dress code and conduct. “I think it helps grow the sport,” she said, “but it also needs to be managed with etiquette.”

British star Jessica Pegula called the behaviour “disrespectful” and noted that the excitement around filming can sometimes come at the cost of on‑court focus. She questioned whether, when crowds are so energetic, it matters that other elements break the quiet concentration required in tennis.

Policy & Future Direction

In 2024, the US Open introduced a policy of free fan movement, permitting supporters to take seats during changeovers. This year, the tournament extended to 15 days and added a “Fan Week” featuring exhibitions and mixed‑doubles play, all intended to broaden attraction.

Tournament chief executive Craig Tiley explained that the “creator credential” is essential to reaching new audiences “in a way people are listening” today. He added that the USTA has added on‑ground visual reminders to keep noise, flash photography and ring lights at bay.

The USTA stated that its mission is “always to grow tennis in this country and bring new audiences” while ensuring that fans know what is permitted and what is prohibited. The balance between expansion and etiquette will remain a tightrope walk as the event moves forward.

Broader Implications

Players such as Daniil Medvedev and Frances Tiafoe see the increased exposure as positive, appreciating the diversity and outreach the tournament is now witnessing. However, the criticism from core players underscores a tension between modern media strategies and the unspoken rules that have defined tennis for decades.

As 100 influencers dominate the New York courts, the question remains: How will tennis continue to maintain its graceful silence while inviting a new, broader audience to the arena? This will likely shape the future of both tennis culture and modern sports broadcasting.