As the World Darts Championship turns into a holiday tradition in London, thousands gather at Alexandra Palace donning creative costumes, celebrating the festive atmosphere while engaging in friendly competition and camaraderie over pints of beer.
The Joyful Spectacle of Darts: London’s Wild Winter Festival

The Joyful Spectacle of Darts: London’s Wild Winter Festival
The World Darts Championship at Alexandra Palace draws festive fans dressed in costumes for a raucous celebration of sport and camaraderie.
In the bleakness of winter, with short days and minimal sunlight, England offers unique sources of warmth and joy. From the flickering flames of pub fires to the twinkling lights in festive decorations, one of the most electrifying experiences can be found on a hill in North London, where darts take center stage.
The World Darts Championship, a vibrant fixture of the Christmas and New Year season, began on December 15 and will continue until January 8. This event, renowned for its lively and rowdy atmosphere, transforms Alexandra Palace, affectionately known as "Ally Pally," into a whirlwind of excitement and packed crowds. Almost 100,000 attendees are expected for this year’s edition, showcasing the sport's widespread popularity.
Inside the venue, the atmosphere is charged as mostly male fans gather, many adorned in imaginative costumes ranging from Willy Wonka and Oompa Loompas to nuns and superheroes. This playful display is a nod to the players and adds a light-hearted touch to the serious competition unfolding on stage. The lack of a unifying theme enhances the eccentricity, with spectators embracing unique and humorous choices, making every look vibrant and distinctive.
For the majority of attendees, plans for this event began months in advance. Tickets were snapped up as early as July, with many coming from abroad to partake in the festivities. Parents often leave their children with caregivers to fully immerse in the experience, where the drinks flow as freely as the cheers echo in the halls. The World Darts Championship isn't just about the competition; it has become a vital part of the holiday season, where fans unite for a shared passion, laughter, and the thrill of the game.