This landmark acquisition marks a fusion of cutting-edge design and artificial intelligence, with aims to reshape the future of technology.
Jony Ive Joins OpenAI in Groundbreaking $6.5 Billion Deal

Jony Ive Joins OpenAI in Groundbreaking $6.5 Billion Deal
Sir Jony Ive, Apple's visionary designer, partners with OpenAI to create revolutionary AI-driven hardware.
In a stunning move that could reshape the tech landscape, Sir Jony Ive, the mind behind Apple’s most celebrated products, has officially joined forces with OpenAI in a monumental $6.5 billion acquisition. Sam Altman, CEO of OpenAI, expressed his excitement about collaborating with what he considers "the greatest designer in the world." This partnership involves the merger of Ive's innovative startup, io, with OpenAI, a company renowned for its AI models, particularly ChatGPT.
As part of this collaboration, Ive will take on significant design and creative responsibilities at OpenAI, aiming to create a new generation of AI-infused computers. The rapid growth of artificial intelligence has transformed the technology sector, yet the development of hardware that fully utilizes these advancements has been challenging. OpenAI's Altman is optimistic that this collaboration can break through former barriers, declaring, "We have the opportunity here to completely re-imagine what it means to use a computer."
Ive reflects a shared excitement about this venture, stating that the industry is on the cusp of groundbreaking technology. He noted that the prototype of their early device has already inspired their vision. Altman has teased that he has experienced a prototype designed by Ive’s team, calling it "the coolest piece of technology that the world will have ever seen."
Sir Jony Ive's design legacy at Apple spans an impressive 27 years, during which he played a pivotal role in revamping the company with creations like the iMac and iPhone. Upon his departure from Apple in 2019, CEO Tim Cook praised him as a pivotal figure in the company’s resurgence. Following his exit, Ive founded LoveFrom, which has collaborated with various high-profile clients, including Airbnb. It appears that his strong ties with OpenAI began two years prior to the acquisition announcement, where LoveFrom was reportedly working closely with the AI powerhouse.
The merger follows scrutiny of OpenAI's ambitions as it seeks to establish direct consumer relationships and create self-sufficient products, differentiating itself from reliance on established giants like Apple and Google. Analysts, including CCS Insight’s Ben Wood, argue that underestimating Jony Ive is unwise given his history of market-disrupting innovations.
Meanwhile, OpenAI continues to pioneer AI technology and expand its influence in various sectors, a competitive move in a landscape where firms like Meta and Google are also exploring new AI-driven hardware products.