The backdrop of this escalating conflict includes a recent US increase in tariffs on imported steel and aluminum, previously exempt for some countries, which the EU and Canada have retaliated against with their own tariffs. Historical parallels are drawn to Trump's previous administration, where whiskey imports to the EU saw a notable 20% decrease as a direct consequence of the tariff impositions. Business leaders in the alcohol sector are voicing serious concerns, with many fearing that Trump's threats could destabilize industry livelihoods across the US, magnifying the economic consequences of a prolonged trade confrontation. With both sides preparing for potential negotiations, the implications of this trade dispute continue to unfold amidst rising market volatility and increasing consumer pressure.