Temu Enhances Protocols to Combat Copyright Infringement in Greeting Cards

Sat Oct 25 2025 06:18:45 GMT+0300 (Eastern European Summer Time)

Temu, the online shopping platform, commits to improving the removal process of counterfeit greeting cards in collaboration with the greeting card industry, addressing long-standing copyright concerns.

In response to rampant copyright infringement involving greeting cards, Temu has partnered with the greeting card industry to streamline the removal of copied designs. This initiative aims to protect the intellectual property of designers, who have faced substantial losses due to counterfeit products. The new system promises quicker takedowns and prevention of re-uploading stolen designs, marking a significant step in corporate responsibility within the e-commerce space.

Online shopping giant Temu has agreed to work with the greeting card industry to remove copied designs from its site more quickly. Card firms say hundreds of their copyrighted images have been used to create cheap rip-offs, costing them thousands of pounds in lost sales.

Designers told the BBC that the process for getting plagiarised listings removed has felt like a fairground game 'whack-a-mole' with copied products reappearing within days. Temu stated that protecting intellectual property was a top priority and is encouraging sellers to participate in a trial of a new takedown process tailored specifically for the greeting card sector.

Amanda Mountain, co-founder of York-based Lola Design, revealed that nearly all her decade's worth of designs had been copied without consent. Sold at significantly lower prices, these copies not only diminish artists' profits but also affect the quality of the designs. Amanda expressed her frustration with the situation, stating, It's not a nice feeling to see something you've poured all your love and hours into taken within minutes. I was in shock, and I actually thought to myself 'what is the point of me still designing?

Under the new system, Temu now allows card companies to submit a single link to report infringement instead of handling each one separately, reducing the bureaucratic burden and encouraging faster action. Temu’s solution will integrate AI technology to log the original works and block copycats proactively, a step forward in safeguarding creative intellectual property.

Amanda Fergusson, chief executive of the Greeting Card Association (GCA), welcomed these changes, emphasizing that they are crucial not only for designers but for consumers who desire genuine quality. For the design duo behind Lola Design, the implications resonate deeply. At some point, it's going to be the consumers that are affected, not just us as designers, because there won't be any high streets, Amanda said. She also had a message for shoppers seeking cheaper alternatives: Cheap always comes at a cost.

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