Paramount Skydance has made another offer to buy Warner Bros Discovery as it seeks to trump a rival plan from Netflix to buy the company's studio and streaming networks. Paramount, which is backed by the billionaire Ellison family, said it was making a direct offer to shareholders of $30 (£22.50) per share to scoop up the whole of Warner Bros, including its traditional television networks.
It stated that its proposal was a superior alternative to Netflix's, delivering more cash upfront to shareholders and greater prospect of approval by regulators. President Donald Trump has hinted there may be competitive issues with Netflix's acquisition.
Paramount is a smaller player than Netflix, yet it has a strong portfolio including CBS News and Nickelodeon. As Warner Bros prepares for a major acquisition process, Paramount considers combining forces a logical step to enhance its competitive position.
As Warner Bros Discovery declared Netflix the winning bidder last Friday with a deal valued at approximately $83 billion, the stakes in this shocking bidding war have dramatically escalated. Paramount claims its offer values the entire company at $108.4 billion and stands ready to challenge Netflix's after they secured a conditional go-ahead from Warner Bros.
Both proposed takeovers are set to face potential scrutiny from regulatory bodies amidst concerns of market dominance. Analysts suggest that Paramount's relationship with Trump and the Ellison family's strong ties could influence the approval process positively.
However, both tech firms will need to navigate complicated public and regulatory opinions concerning their size and influence in the market. As share prices fluctuated, the battle for Warner Bros's assets continues, with industry experts closely monitoring developments and implications for both Paramount and Netflix.
It stated that its proposal was a superior alternative to Netflix's, delivering more cash upfront to shareholders and greater prospect of approval by regulators. President Donald Trump has hinted there may be competitive issues with Netflix's acquisition.
Paramount is a smaller player than Netflix, yet it has a strong portfolio including CBS News and Nickelodeon. As Warner Bros prepares for a major acquisition process, Paramount considers combining forces a logical step to enhance its competitive position.
As Warner Bros Discovery declared Netflix the winning bidder last Friday with a deal valued at approximately $83 billion, the stakes in this shocking bidding war have dramatically escalated. Paramount claims its offer values the entire company at $108.4 billion and stands ready to challenge Netflix's after they secured a conditional go-ahead from Warner Bros.
Both proposed takeovers are set to face potential scrutiny from regulatory bodies amidst concerns of market dominance. Analysts suggest that Paramount's relationship with Trump and the Ellison family's strong ties could influence the approval process positively.
However, both tech firms will need to navigate complicated public and regulatory opinions concerning their size and influence in the market. As share prices fluctuated, the battle for Warner Bros's assets continues, with industry experts closely monitoring developments and implications for both Paramount and Netflix.
