Good Good Golf Apologises After Controversial Driver Ad Shocks Viewers


American golf brand Good Good has pulled down and issued a public apology for a Callaway driver advert that it produced. The video, which was uploaded to the brand’s YouTube channel, showed a man rushing to a woman and pushing her to the ground, then shouting, Do not touch my new driver. The clip was widely condemned for trivialising violence against women.


Good Good, with 2.13 million YouTube subscribers, sponsors a PGA Tour tournament and has been a frequent partner of Callaway since 2023. In a statement posted on X, co‑founder Garrett Clark wrote: We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. He added that the content has been removed and that the brand will continue to work toward inclusivity.


Callaway responded through a press release, saying it was disappointed by the content and appreciated Good Good for taking it down. “We look forward to working together to ensure a more inclusive space in golf,” the company added.

The PGA Tour issued its own statement, emphasizing its commitment to a welcoming environment for all. “We do not condone violence in any form,” a spokesperson said. “The content removed does not reflect our values.”


Garrett
Garrett Clark, co‑founder of Good Good Golf, remains the primary on‑camera face of the brand.

Good Good, launched as a YouTube channel in 2020, has become one of the largest golf content creators. Its programming regularly features both men and women in competitions and includes TV‑style shows and merchandise adverts. The PGA Tour has also teamed with creators for its inaugural Good Good Championship, scheduled for November in Texas.


This episode underscores the growing scrutiny of media messages in sports and the importance of authentic inclusivity.