Good Good Golf, the popular YouTube channel with over 2 million subscribers, has removed a Callaway driver commercial that showed a woman being shoved to the ground after reaching for the club. The video sparked intense criticism for seemingly making light of violence against women, prompting the brand to post a formal apology on its X account where it said the content did not align with the company’s values.
Good Good, founded in 2020, has built a vast golf audience with content ranging from match‑ups to sponsored adverts for clubs and apparel. The deleted clip featured co‑founder Garrett Clark rushing towards Alexis Miestowski, a professional golfer and regular creator for Good Good, and pushing her to the ground while shouting, "Do not touch my new driver." The scene’s violent tone was at odds with Good Good’s message of making golf more inclusive.
Callaway, which has partnered with Good Good since 2023, issued a statement saying it was disappointed by the content but appreciated Good Good’s prompt response. "We are looking forward to working together to ensure a more inclusive space in golf," the company added.
The PGA Tour, a key partner in Good Good’s campaign strategy, also weighed in. "We do not condone violence in any form," a Tour spokesperson said. The tour has been collaborating with social media creators and is planning the inaugural Good Good Championship in Texas for November.
Good Good said it will continue to champion inclusivity in golf and that the removal of the ad was a necessary step to uphold those standards. The incident underscores the heightened expectations of media brands to avoid content that could be interpreted as endorsing or trivialising acts of violence.
