According to the Jalisco State Prosecutor’s Office, two armed men on a motorcycle arrived at the salon, with one entering and specifically asking for Márquez by name. After confirming her identity with the chilling reply of “Yes,” the attacker produced a firearm, fatally shooting her before both men fled the scene on their motorbike.

Witness reports and surveillance footage indicate that prior to the attack, the assailants visited the salon pretending to deliver a gift to Márquez, indicating they may not have known her personally. The investigation is ongoing, with officials exploring surveillance video and social media profiles for potential leads, but no suspects have yet been identified.

As the disturbing footage of the murder circulated online, it also raised significant concerns regarding the safety of public figures and women in Mexico, which has seen a troubling rise in attacks against both. The prosecutor noted the shocking nature of the crime, emphasizing that Márquez was still seated in her chair, clutching a pink stuffed pig, when authorities arrived.

The impact of this incident reverberates far beyond the immediate tragedy, reigniting discussions about the broader societal issue of violence against women in Mexico and the need for greater protective measures in the digital age.