Businesses Urge Relief from Tariffs After iPhone Exemptions by Trump

Fri Jul 18 2025 00:10:19 GMT+0300 (Eastern European Summer Time)
Businesses Urge Relief from Tariffs After iPhone Exemptions by Trump

Retail leaders express concerns over rising prices due to tariffs as Apple receives a reprieve on iPhone imports.


Retail executives are pressing the Trump administration for tariff relief following the exemption granted to Apple on iPhone imports, a move they fear could lead to escalating consumer prices as the trade war continues.

In a notable development, President Trump acknowledged last week that he had provided a significant relief to Apple, sparing iPhones from an imposing 145 percent tariff on Chinese goods. This decision came after Apple CEO Tim Cook's direct appeal to the White House, as concerns mounted that such tariffs could drastically elevate prices for American consumers.

While Trump's aides have maintained that this exemption doesn’t indicate a shift in tariff policy, the decision has spurred a wave of lobbying from various industries, including agriculture, construction, and technology. These groups are requesting similar tariff reductions, arguing that many essential products cannot be economically produced in the U.S. and must be imported.

Following Apple's exemption, executives from major retailers such as Home Depot, Target, and Walmart held a meeting with Trump to voice their concerns over the potential financial impact of the tariffs on their customers. “We had a productive meeting with President Trump and our retail peers to discuss the path forward on trade,” stated Jim Joice, a spokesman for Target, emphasizing their commitment to maintaining consumer value.

Walmart CEO Doug McMillon highlighted the uncertainty surrounding Trump's tariffs and their implications for retail pricing. A spokesperson for Walmart confirmed the outcome of the meeting was productive, though other retailers did not comment on their discussions.

As the trade conflict persists, retailers are increasingly worried that ongoing tariffs will lead to higher costs passed onto consumers, an outcome they are striving to prevent through direct negotiations with the White House.

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