Surge in Popularity for Lula: The Anti-Trump Effect in Brazil

Thu Jul 17 2025 19:00:04 GMT+0300 (Eastern European Summer Time)
Surge in Popularity for Lula: The Anti-Trump Effect in Brazil

President Lula gains momentum ahead of elections as Trump’s tariffs backfire.


Brazil's political landscape has shifted dramatically as President Lula capitalizes on Trump's threats, boosting his approval ratings and reshaping the election narrative.

In the run-up to Brazil's presidential election, President Luiz Inácio Lula da Silva has experienced a notable resurgence in popularity, largely influenced by recent actions from former U.S. President Donald Trump. Once deemed the world's most favored politician, Lula, now nearing his 80th birthday, is using Trump’s controversial tariff threats as leverage to rally support in his pursuit of a fourth term.

Trump's recent declaration of imposing a staggering 50 percent tariff on Brazilian exports—aimed at protecting his ally, former President Jair Bolsonaro, from potential imprisonment—has unexpectedly revitalized Lula's standing, leading to a shift in public sentiment. Polls indicate an increase in approval ratings for Lula, reaching between 43 to 50 percent, marking an uplift of three to five percentage points since May.

Political analysts suggest this turn of events is a direct result of what's being branded as the "anti-Trump bump," a trend seen in various countries where leaders opposing Trump have gained support amidst rising discontent with his administration. "It was a stroke of luck for the president," commented Camila Rocha, a political scientist at the Brazilian Center for Analysis and Planning. This boost in Lula's popularity resonates strongly with a public eager for leadership that stands against perceived foreign bullying.

As Lula reshapes his campaign narrative around themes of resilience and defiance, his supporters are buoyed by this newfound hope. In a political climate increasingly reminiscent of campaigns in other nations confronting populist figures, Brazil is not alone in facing the aftershocks of Trump's influence on global politics. Lula's proactive approach in the face of these tariffs illustrates a broader, more assertive stance that has seemingly galvanized his base, positioning him as a formidable candidate in the upcoming election.

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