The antitrust case reflects ongoing global scrutiny over tech giants and their market power, mirroring U.S. legal actions.
Google Faces Antitrust Charges in Canada for Advertising Monopoly
Google Faces Antitrust Charges in Canada for Advertising Monopoly
Canada's competition authority files complaint against Google, seeking to dismantle its ad tech dominance.
Canada's competition authority announced on Thursday that it has formally accused Google of establishing a monopoly in the online advertising space by manipulating its key services for buying and selling ads. The complaint aims to compel Google to divest two of its major advertising technology services, highlighting concerns over its significant market influence. This move aligns closely with an active U.S. antitrust lawsuit targeting Google for similar reasons.
The authority asserts that Google controls between 40% and 90% of several critical online advertising markets in Canada, given its ownership of four major ad tech services. This complaint emerges against a backdrop of increasing scrutiny into the dominance of big tech companies, such as Google, Amazon, and Apple, which have faced several legal challenges globally since 2020.
The Bureau of Competition Policy accused Google of employing its substantial market leverage to suppress competition by integrating its tools for ad purchases, auction marketplaces, and showcasing advertisements. It noted that Google’s business practices not only reinforced its market dominance but also locked competitors into its ecosystem, hindering their ability to compete effectively.
In conjunction with this antitrust complaint, Canada is introducing new legislative measures aimed at mitigating harm caused by social media platforms and ensuring that tech corporations adequately compensate traditional news outlets for their content. This reflects a broader trend among global regulators looking to impose limits on the influence of powerful technology firms in the digital marketplace.
The authority asserts that Google controls between 40% and 90% of several critical online advertising markets in Canada, given its ownership of four major ad tech services. This complaint emerges against a backdrop of increasing scrutiny into the dominance of big tech companies, such as Google, Amazon, and Apple, which have faced several legal challenges globally since 2020.
The Bureau of Competition Policy accused Google of employing its substantial market leverage to suppress competition by integrating its tools for ad purchases, auction marketplaces, and showcasing advertisements. It noted that Google’s business practices not only reinforced its market dominance but also locked competitors into its ecosystem, hindering their ability to compete effectively.
In conjunction with this antitrust complaint, Canada is introducing new legislative measures aimed at mitigating harm caused by social media platforms and ensuring that tech corporations adequately compensate traditional news outlets for their content. This reflects a broader trend among global regulators looking to impose limits on the influence of powerful technology firms in the digital marketplace.
