Tragic Death of Mexican Influencer Valeria Marquez During TikTok Livestream Raises Concerns on Femicide

Fri Jul 18 2025 07:44:09 GMT+0300 (Eastern European Summer Time)
Tragic Death of Mexican Influencer Valeria Marquez During TikTok Livestream Raises Concerns on Femicide

A 23-year-old beauty influencer was fatally shot during a live broadcast, escalating worries about gender-based violence in Mexico.


Valeria Marquez, known for her significant online presence, was killed in her beauty salon in Guadalajara, prompting investigations into the incident as a potential femicide. This shocking event brings to light alarming statistics on violence against women in Mexico, where a woman is reportedly murdered every 24 hours.

Valeria Marquez, a 23-year-old beauty influencer from Mexico, was brutally shot dead during a TikTok livestream in her beauty salon located in Zapopan, Guadalajara. According to the Jalisco state prosecutor's office, Marquez was gunned down after a man entered her business under the guise of delivering a gift. The incident took place while she was engaging with her online audience, holding a stuffed animal, moments before the tragic event unfolded.

The motive behind the attack remains unclear, but authorities are treating it as a femicide, indicating a serious concern over gender-based violence in the region. The UN reports that in Mexico, an alarming ten women or girls lose their lives every day at the hands of intimate partners or family members.

Eyewitnesses and reports suggest that the shooting occurred after the suspect approached Marquez, who had amassed a significant social media following of nearly 200,000 across platforms like TikTok and Instagram. After the shooting, the livestream abruptly cut off when another individual present took control of her phone to stop the recording.

Local law enforcement arrived at the scene shortly after the attack and confirmed Marquez’s death, while the state prosecutor's office has yet to identify any suspects in the case. Mayor Juan José Frangie of Zapopan expressed his dismay at the incident, noting that there had been no prior requests for protection from Marquez regarding any threats against her.

Forensic experts are now involved in the investigation as fans and the public react with horror and disbelief at the murder of the young influencer, highlighting the pressing need for greater attention to the issue of femicide in Mexico.

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