Police in Jeju, South Korea, have issued unprecedented behavior guidelines aimed at foreign tourists visiting the popular holiday destination, following a rising tide of complaints from local residents regarding inappropriate actions. The guidelines were released during the peak summer season, as tourism in the region reaches record levels.
This initiative is the first of its kind in South Korea and has been prompted by reports of littering and public health issues, including instances of children defecating in the streets. The guidelines, printed in Chinese, English, and Korean, serve to "prevent misunderstandings due to language and cultural differences" and to enhance visitors' comprehension of Korean customs and legal expectations, according to Jeju Police Agency chief Kim Su-young.
Eight thousand copies of the guide will be distributed immediately to educate tourists about acceptable conduct. The document details a variety of "minor offenses," which could result in fines. Offenses mentioned include smoking in restricted areas, littering, public urination or defecation, and leaving restaurants without paying. While first-time violators may receive a warning, repeat offenders could face penalties as high as 200,000 won (approximately $143).
Jeju Island has seen a booming return of tourism post-pandemic, welcoming seven million visitors already this year, with nearly 70% of those tourists originating from China. The local economy benefited significantly, with foreign visitors contributing a historic 9.26 trillion won in 2024. The recent crackdown on tourist behavior mirrors similar actions taken across other Asian tourist destinations responding to over-tourism problems.
