The footwear, inspired by traditional huarache sandals made by Indigenous artisans in Mexico, was met with outrage, including remarks from Mexican President Claudia Sheinbaum, who highlighted the frequent exploitation of cultural designs by larger corporations. The shoes were reportedly produced in China, drawing attention to issues of respect and collaboration regarding traditional art forms.
Chavarria expressed regret in a statement to the BBC, acknowledging that the design process did not involve direct engagement with the Oaxacan community, a move he now recognizes as a failure to honor their culture adequately. He emphasized that the name "Oaxaca" represents the rich cultural heritage and history of the region and its people.
Furthermore, promotional materials for the Oaxaca Slip-On have since been removed from social media platforms, reflecting a growing sensitivity to such cultural concerns in fashion. Mexican authorities have responded proactively, with the deputy culture minister revealing that discussions with Adidas are underway to address the grievances and seek reparative solutions for Indigenous communities.
Despite the backlash, Chavarria maintains that his intentions were rooted in admiration for Oaxaca’s artistic legacy and laments falling short of respecting the deep ties of trust and collaboration needed when drawing inspiration from other cultures. Adidas is reportedly engaged in conversations aimed at finding a resolution to mend relationships with the communities affected by this controversy.
Chavarria expressed regret in a statement to the BBC, acknowledging that the design process did not involve direct engagement with the Oaxacan community, a move he now recognizes as a failure to honor their culture adequately. He emphasized that the name "Oaxaca" represents the rich cultural heritage and history of the region and its people.
Furthermore, promotional materials for the Oaxaca Slip-On have since been removed from social media platforms, reflecting a growing sensitivity to such cultural concerns in fashion. Mexican authorities have responded proactively, with the deputy culture minister revealing that discussions with Adidas are underway to address the grievances and seek reparative solutions for Indigenous communities.
Despite the backlash, Chavarria maintains that his intentions were rooted in admiration for Oaxaca’s artistic legacy and laments falling short of respecting the deep ties of trust and collaboration needed when drawing inspiration from other cultures. Adidas is reportedly engaged in conversations aimed at finding a resolution to mend relationships with the communities affected by this controversy.
