Nigerian Afropop artist Tems, a two-time Grammy award winner, has opened up about the struggles women encounter in the music industry, stating that "people don't really respect women." In an insightful discussion with the BBC, Tems reflected on her early career struggles, acknowledging the 'cost' required to gain respect in a predominantly male arena.
Afropop has surged in global popularity over the last decade; however, it remains largely male-centric, with key figures like Burna Boy, Davido, and Wizkid overshadowing their female peers. Artists such as Tiwa Savage and Yemi Alade have also shed light on the challenges posed by their gender.
Earlier this year, Tems faced harsh criticism online regarding her appearance after a performance video circulated. Unfazed, she addressed the negativity on social media, asserting her right to self-acceptance and body positivity. "It's just a body, I will add and lose weight," she remarked, emphasizing her belief that self-perception shouldn’t be dictated by others.
To create change, Tems launched The Leading Vibe Initiative, aiming to bolster opportunities for young women in Africa's music scene. The project debuted in Lagos and features workshops, masterclasses, and panel discussions designed to uplift emerging female talent. Tems is determined to pave the way for the next generation, vowing to make it easier for women to succeed in an industry where they face significant hurdles.
For aspiring female musicians, Tems advises, "It's essential to have a clear vision of what you want for yourself, your brand, and your boundaries." She underscores the necessity of authenticity and passion in a field where not everyone who sings truly loves music. Five years after her debut EP, Tems has transcended the industry norms, collaborating with superstars like Beyoncé and Rihanna, and is now supporting Coldplay during their highly anticipated tour.
Moreover, Tems has diversified her interests beyond music, recently becoming part-owner of the San Diego FC football club. Partnering with Pave Investments, she has ventured into sports ownership—a dream she once thought unattainable. "I don't see myself as just a singer... I'm much more than that," Tems declares, embodying the spirit of determination and ambition. Her journey signifies hope for women in various fields, inspiring them to break barriers and embrace opportunities where they are least expected.
