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A Bold Mural in São Paulo: An Indigenous Message to Cargill

A massive mural of Indigenous leader Alessandra Korap captures attention and sends a powerful environmental message to the U.S. agricultural giant Cargill.

By Seth Kugel and Victor MoriyamaSource: nytimes.com1 min read
A Bold Mural in São Paulo: An Indigenous Message to Cargill
Image via nytimes.com

In brief

Street artist Mundano collaborates with Stand.Earth to create a 15,000-square-foot mural in São Paulo, calling for Cargill to eliminate deforested crops from its supply chain, using materials from environmental disasters.

In a striking display of activism and artistry, a prominent mural has transformed a downtown São Paulo building into a canvas for a powerful message urging corporate responsibility. The artwork, spanning 15,000 square feet, features Alessandra Korap, an Indigenous leader known for her commitment to environmental conservation. The mural was painted by Brazilian street artist Mundano, who orchestrated this ambitious project from an 11-story rooftop overlooking the bustling city.Underneath the scorching sun, Mundano utilized an innovative palette crafted from natural materials—ash collected from recent rainforest fires combined with water and varnish. This raw representation reinforces the urgency of the message: a plea directed at Cargill, the U.S.-based agricultural giant, to take decisive action and cleanse its supply chain of crops sourced from recently deforested land.The undertaking is part of a collaboration with Stand.Earth, a nonprofit focused on environmental advocacy, which has backed the project as an integral element of a broader campaign against deforestation and corporate negligence. The mural's strategic placement along a major traffic artery ensures it reaches the eyes of shoppers and commuters, effectively raising public awareness about pressing environmental issues.Despite the physical challenges involved in creating such a vast mural, Mundano's enthusiasm remains palpable. “I’m already tired and we haven’t started yet,” he remarked before diving into the artistic process. The final product, though unveiled recently, had been a topic of growing anticipation among locals who had observed the transformation of their city skyline.As urban landscapes continue to evolve, this mural stands not only as a testament to artistic expression but also as a clarion call for ethical practices within the agriculture industry, highlighting the vital intersection of art, culture, and environmental justice.

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