Damar, a surf guide from Lombok, reflects on his transformation from childhood fears of foreigners to leading tourists along the island's stunning shores. Located east of Bali, Lombok boasts pristine beaches and tranquil landscapes yet to be overwhelmed by crowds. In a bid to capitalize on its tourism potential, the Indonesian government is gearing up to develop Lombok into a counterpart to Bali. This initiative has brought both excitement and apprehension among locals, who are wary of potential cultural erosion and displacement due to aggressive infrastructure projects. The recent investments in areas like Mandalika highlight the region's transition into a commercial tourist destination, but this has not come without costs. Many indigenous inhabitants have found their homes demolished and livelihoods disrupted in the name of development. While some locals like Damar have successfully adapted by capitalizing on tourism, others lament the loss of their traditional ways and livelihoods. The drive to promote Lombok as 'the next Bali' raises critical questions: Can the island maintain its unique identity while embracing the economic benefits of tourism? As Lombok appears on the global tourism map, the call for responsible development that honors local communities grows ever louder.