Kristi Noem, the United States Secretary of Homeland Security, recently found herself under scrutiny for her fashion choice during a visit to the infamous Terrorism Confinement Center in El Salvador. On Wednesday, Noem donned a casual outfit featuring a white long-sleeve top, gray slacks, a baseball cap with the Immigration and Customs Enforcement logo, and, notably, a gold Rolex Cosmograph Daytona valued at approximately $50,000.
This visit to the Cecot prison comes at a time when the Trump administration has been involved in contentious deportation policies, specifically regarding Venezuelan migrants. The prison, which was opened in 2023 and intended to accommodate 40,000 inmates, is part of President Nayib Bukele's aggressive stance on crime and gang violence in El Salvador. However, this approach has drawn significant criticism from human rights advocates.
As Noem filmed a video amidst a stark scene of closely packed prisoners, her luxurious watch drew attention, resulting in widespread social media criticism about her choice in accessory. Critics questioned the appropriateness of wearing such an extravagant item in front of many impoverished and incarcerated individuals.
While defending the choice, Tricia McLaughlin, assistant secretary for public affairs at the Department of Homeland Security, stated that Noem purchased the watch using proceeds from her books, emphasizing the intention to pass it down as an heirloom. However, she did not comment on the decision to wear it during the visit to a facility known for its severe conditions and human rights implications.
Rolex Daytonas have been a symbol of luxury since their introduction in 1963, but their presence during such a visit has sparked a dialogue about sensitivity to the circumstances surrounding the prison and those imprisoned there. As the conversation continues, it raises broader questions regarding the intersection of politics, personal choices, and public perception.
This visit to the Cecot prison comes at a time when the Trump administration has been involved in contentious deportation policies, specifically regarding Venezuelan migrants. The prison, which was opened in 2023 and intended to accommodate 40,000 inmates, is part of President Nayib Bukele's aggressive stance on crime and gang violence in El Salvador. However, this approach has drawn significant criticism from human rights advocates.
As Noem filmed a video amidst a stark scene of closely packed prisoners, her luxurious watch drew attention, resulting in widespread social media criticism about her choice in accessory. Critics questioned the appropriateness of wearing such an extravagant item in front of many impoverished and incarcerated individuals.
While defending the choice, Tricia McLaughlin, assistant secretary for public affairs at the Department of Homeland Security, stated that Noem purchased the watch using proceeds from her books, emphasizing the intention to pass it down as an heirloom. However, she did not comment on the decision to wear it during the visit to a facility known for its severe conditions and human rights implications.
Rolex Daytonas have been a symbol of luxury since their introduction in 1963, but their presence during such a visit has sparked a dialogue about sensitivity to the circumstances surrounding the prison and those imprisoned there. As the conversation continues, it raises broader questions regarding the intersection of politics, personal choices, and public perception.


















