Many can relate to the buzz of stumbling upon a hidden gem. This year, more people are seeking out authentic holiday experiences abroad rather than all-inclusive tourist traps, according to ABTA, the association for British travel agents. ABTA also says two in five Britons are planning to holiday in a country they've never been to this year.
Montenegro
Montenegro is popping up more and more on social media as a hidden travel gem. The Balkan state is now served by several UK airline routes and is popular among people who want to visit Greece, Italy, and Croatia - but don't want to spend a full holiday there. Because Montenegro is small, tourists can combine a beach holiday, city break, and outdoor pursuits. Jennifer Lynch, managing director of travel agency Arrange My Escape, notes that if you're at a beach resort, you can easily go for day trips into the mountains, making it versatile for different kinds of adventure.
The Baltic Coast
Estonia, Finland, and Lithuania are becoming popular tourist destinations for all kinds of travelers. These countries are well connected, with ferry links between Helsinki and Tallinn, making travel simple. This region offers cooler summer temperatures and is less crowded than traditional hotspots in southern Europe.
Albania
Travel blogger Amber Robertson highlights that Albania, often referred to as the Maldives of Europe, offers beautiful beaches and vibrant culture at a fraction of the price found in Greece. Accessible via a quick ferry from Corfu, it is becoming increasingly attractive to travelers seeking authentic experiences without the hefty price tag.
Northern Spain
The northern regions of Spain like Asturias and La Rioja are capturing the interest of travelers looking for a mix of beach, culture, and culinary experiences, thanks to government efforts to promote tourism beyond traditional hotspots like Barcelona and Madrid.
