When Savannah Guthrie made a heart-wrenching plea to the kidnapper of her 84-year-old mother to send 'proof of life,' she addressed the possibility of deepfakes.

“We live in a world where voices and images are easily manipulated,” she said. Before artificial intelligence tools became mainstream, proof of life could involve simply sending a grainy image of the abducted person. However, advancements in AI have dramatically altered this landscape.

'With AI these days you can make videos that appear very real. So we can’t just take a video and trust it as proof of life,' stated Heith Janke, the FBI chief in Phoenix.

This case highlights the increasing sophistication of criminals utilizing modern technology to exploit vulnerabilities. As the search for Nancy Guthrie continues following her disappearance from her Tucson home, law enforcement faces unique challenges.

Historically, kidnappers have created hoaxes to confuse the authorities, which the FBI has noted on numerous occasions. It is not uncommon for suspects to provide seemingly authentic images or videos of victims.

The urgency in Savannah's message is underscored by reports of purported ransom notes received by at least three news organizations, which have been taken seriously by investigators.

According to experts like former FBI agent Katherine Schweit, the evolution of ransom demands from phone calls to digital messages represents a significant shift in tactics over the last century. While investigators remain optimistic about finding Nancy alive, they have yet to identify any suspects.

In a tense development, a California man has been charged for attempting to extort the Guthrie family through bitcoin requests although he is not believed to be connected to the actual kidnapping.

Savannah Guthrie appeared emotional during her video plea, expressing the family's readiness to communicate but emphasizing their need for confirmation that their mother is safe.

Experts highlight the importance of direct communication with the kidnapper as a pivotal strategy in these situations, encouraging families to engage directly and explore opportunities for resolution.

As technology evolves, the FBI stresses the significance of adapting investigative techniques to not only respond to current threats but to prepare for the evolving tactics of those who commit abductions.