US Surgeon General Vivek Murthy has recommended new warning labels for alcoholic beverages, emphasizing the cancer risks associated with consumption.
US Surgeon General Advocates for Alcohol Cancer Warnings

US Surgeon General Advocates for Alcohol Cancer Warnings
Surgeon General calls to label alcohol akin to cigarette warnings, revealing cancer risks.
In a significant public health announcement, US Surgeon General Vivek Murthy urged the implementation of cancer risk warning labels on alcoholic beverages, paralleling the labels found on cigarettes. This request arises from recent studies linking alcohol consumption to seven different types of cancer, a risk that remains largely unknown to many Americans, leading to approximately 100,000 cancer cases and 20,000 annual deaths in the United States.
Murthy highlighted the pressing need for action, stating that such measures would require legislative approval, as the current labels have been unchanged since 1988. He also stressed the importance of revising guidelines regarding alcohol consumption and enhancing public education about the cancer risks tied to alcoholic beverages.
Identifying alcohol as the third primary preventable cause of cancer—following tobacco use and obesity—Murthy noted that evidence of the connection between alcohol and cancer is robust. "The direct link between alcohol consumption and cancer risk is well-established for at least seven types of cancer, regardless of the kind of alcohol consumed," he asserted. Those cancers notably include breast cancer in women, as well as cancers of the throat, liver, esophagus, mouth, larynx, and colon.
The report advocates for more extensive alcohol screening by healthcare providers and encourages referrals for appropriate treatment. Current labels indicate risks for pregnant women regarding alcohol consumption and warn that such consumption can impair driving and contribute to health issues.
In recent trends, countries worldwide have started to adopt warning labels to inform consumers about the health risks associated with alcohol. According to the 2018 Global Status Report for Alcohol and Health by the World Health Organization, the number of member states mandating health warnings has risen sharply. Notably, Ireland has become the first nation to require warnings linking any alcohol consumption level to cancer, with a law set to take effect in 2026.
South Korea also mandates cancer-specific warnings for alcohol products. Meanwhile, in the US, changes to the warning labels can only be instituted by Congress, and support from the incoming administration remains uncertain. Countries such as Canada have revised their alcohol intake recommendations following emerging research suggesting that no level of alcohol is completely safe. Currently, the US guidelines suggest no more than two drinks per day for men and one drink per day for women, while the UK recommends a maximum of 14 units of alcohol weekly.
Following these developments, shares of US-listed alcoholic beverage companies, including Diageo, the world's largest spirits manufacturer, faced declines of up to 4% in response to the Surgeon General’s announcement.