Consumers reacting to the potential imposition of tariffs on Korean cosmetics are causing a spike in sales, with many preparing for price hikes by purchasing in large quantities.
**K-Beauty Frenzy: American Consumers Stockpile Cosmetics Amid Tariff Threats**
**K-Beauty Frenzy: American Consumers Stockpile Cosmetics Amid Tariff Threats**
As potential tariffs loom over South Korean imports, American consumers rush to buy Korean beauty products in bulk.
In the wake of looming tariffs on South Korean products announced by President Trump, American consumers have unleashed a wave of bulk buying in the K-beauty sector. Among them is Esther Lee, a 32-year-old marketing agency owner from Los Angeles, who, along with her spouse, has purchased an entire year’s worth of Korean eyeliners and sunscreens – a haul that tripled their customary orders, costing them hundreds of dollars.
This sudden surge in demand aligns with the broader trend of Americans gravitating towards K-beauty products. Influencers on platforms like TikTok have been sharing their bulk shopping experiences, urging their followers not to miss out on these sought-after skincare items. One influencer, Taylor Bosman Teague, shared with her half a million followers: “The future is uncertain, but there is one thing I am certain about. I am not willing to lose certain Korean skin-care products.”
The frenzy began after Trump's April announcement of potential sweeping tariffs, which was later paused for negotiation. However, when he threatened a 25 percent tariff on almost all South Korean and Japanese goods if no agreement was reached by August 1, panic buying ensued. The K-beauty industry, already riding high from the popularity of K-pop and K-dramas, is feeling the impact of this uncertainty.
Statistics reveal that South Korean cosmetic exports have reached unprecedented levels, hitting a remarkable $5.5 billion in the first half of this year—an increase of nearly 15 percent compared to the same period in 2024. Amorepacific, South Korea's largest beauty firm, reported spectacular growth in overseas sales, surging by 40 percent this past year.
As consumers brace for potential price hikes on their favorite products, the K-beauty industry is witnessing not only an exponential growth in sales but is also positioning itself uniquely within the global market amid ongoing trade tensions.
