Following the US government's decision to end the "de minimis" exemption for low-value packages from China, many consumers, like Deborah Grushkin, have begun making panic purchases. This abrupt policy change, aimed at reducing tariff-free imports, has raised concerns about higher prices and the viability of smaller e-commerce brands. As shoppers feel the financial strain, businesses warn that the impact will disproportionately affect lower-income consumers.
Changes to Online Shopping Rules Spark Panic Among Consumers and Businesses

Changes to Online Shopping Rules Spark Panic Among Consumers and Businesses
The recent termination of "de minimis" regulations by the US government has left shoppers and e-commerce firms in disarray as they brace for rising prices and enhanced tariffs.
Earlier this year, Deborah Grushkin, an avid online shopper from New Jersey, experienced a sudden urge to make a significant purchase — $400 worth of items from Shein, including fashion pieces and gifts. Her impulsive shopping spree stemmed from anxiety over a new trade policy signed by former President Donald Trump that ended the "de minimis" exemption allowing parcels valued under $800 (£601) from China to enter the country without incurring customs and tariff fees. This move, which garnered backing from traditional retailers, aimed to mitigate the influx of low-cost imports that have dominated the e-commerce landscape.
The implementation of these new rules comes alongside an array of soaring tariffs, including at least 145% on certain goods from China, leaving both consumers and businesses grappling with potential price hikes. Grushkin's urgency reflects wider concerns; many fear that this marks a significant shift in online shopping dynamics and could hinder them from easily accessing affordable products.
The "de minimis" regulation, which has been in place for over a decade, allowed the seamless entry of low-value packages, representing more than 7% of consumer imports by 2023. The exemption has been credited with making shopping less expensive and more convenient. However, the growing prevalence of such transactions has raised alarms among some lawmakers and businesses wary of potential abuses and safety violations creeping into the market.
As new tariffs roll out, shoppers like Krystal DuFrene, a retired worker from Mississippi, find themselves disillusioned, reporting dramatic price increases on essential items purchased through platforms like Temu. “Everywhere is selling cheap stuff from China, so I actually prefer being able to order directly,” she expressed, highlighting the anxiety surrounding the new costs tied to imposed tariffs.
Critics of the changes share similar sentiments. Author Gee Davis lamented that the shifts could mean limited access to everyday items for lower-income households, further exacerbating economic inequalities under an evolving e-commerce landscape dominated by larger retail giants such as Amazon and Walmart.
The ramifications of these new policies are starting to resonate throughout the economy, prompting warnings from e-commerce businesses about the availability of various products. Some companies, including prominent clothing brands, have begun expressing concern over their survival in the wake of these abrupt regulatory changes. Indochino, a custom suit retailer, indicated that the new rules pose a “significant threat” to its business model, while other companies like CUTS contemplate job cuts and price increases to adapt to the new financial climate.
The outcome of these regulations remains uncertain, leaving many consumers and smaller retailers caught in the crossfire of higher costs and dwindling choices. Analysts predict serious fallout for low-income households, fearing an insurmountable burden as the retail landscape shifts dramatically, pushing the envelope on affordability and accessibility for millions of Americans.