Farmers in southwestern Virginia are working together to restore the traditional herbal economy, ensuring the sustainability and profitability of Appalachian remedies that have long been neglected in the market.
Reviving Appalachia: The Sustainable Herbal Economy of Virginia

Reviving Appalachia: The Sustainable Herbal Economy of Virginia
Virginians unite to harness their herbal traditions, fostering a profitable and sustainable market for medicinal plants.
Virginia's lush forests are home to a revitalizing movement aimed at restoring the ancient tradition of herbal medicine. Local farmers, led by pioneers like Dr. Ryan Huish, are coming together to create a sustainable market for medicinal herbs, an integral part of Appalachian culture that has persisted for centuries.
On a brilliant April day, Dr. Huish, who teaches biology at the University of Virginia’s College at Wise, showcased his family’s 60-acre property in Duffield. With students in tow, he guided them through the verdant landscape, teaching them about local edible plants such as ramps and Appalachian wasabi. This hands-on experience underscores the deep-rooted connection the community has with its natural resources.
The dedication to maintaining these traditional practices comes at a crucial time, as unsustainable harvesting and poor market regulation have threatened the future of these plants. Katie Commender, director of the Appalachian Harvest Herb Hub, emphasizes the significance of this movement: “The trade of forest botanicals has been going on for the past 300 years in the Appalachian Mountains.” However, the challenge lies in passing down this heritage to future generations, as many worry that traditional practices are fading away.
The initiative, part of a larger series called "50 States, 50 Fixes," highlights local innovations addressing environmental issues and reviving rich cultural practices. As this community collaborates to restore the herbal economy, they not only preserve their heritage but also create sustainable paths for economic prosperity.