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Netflix to cut 1,000 jobs as competition heats up

Netflix will eliminate about 1,000 roles – the steepest since 2022 – as the platform confronts rising rivals and a plateauing subscription market.

Source: bbc.co.uk1 min read
Netflix logo on a building in Los Angeles
Netflix logo on a building in Los Angeles (Netflix logo on a building in Los Angeles, 2025. © Mario Tama / Getty Images)

In brief

Netflix announced a 6% workforce reduction that will remove roughly 1,000 positions primarily from human resources, legal, product and technology teams. Co‑chief executives Ted Sarandos and Greg Peters said the cuts are a necessary discipline while the company plans to keep investing in high‑impact areas. The decision follows a period of consolidation after Paramount’s £83.6bn merger with Warner Bros and growing viewership on free platforms such as YouTube and TikTok. Analysts warn that Netflix’s subscription model may soon hit a ceiling, pushing the company toward new revenue streams like advertising and gaming. Financially, Netflix remains on track to meet its forecasts, with earnings due next month for investors to assess the impact.

Netflix will cut approximately 1,000 positions worldwide, the largest lay‑off since its 2022 round, amounting to roughly 6% of its total staff. The reductions target human resources, legal, product and technology teams.

Co‑chief executives Ted Sarandos and Greg Peters said the company must discipline its hiring as it seeks to invest aggressively in high‑impact areas that drive growth and innovation.

The streaming sector is consolidating after Paramount’s £83.6bn merger with Warner Bros, while free‑to‑watch platforms such as YouTube and TikTok pull viewers away from paid services.

In an internal memo, the leaders promised to keep employees informed about specific cuts “soon” and emphasized that the mission to entertain the world requires disciplined resource allocation.

Netflix remains on track to meet its financial forecasts, with an earnings report due on 20 October. Analysts warn that the company's subscription business is approaching a plateau, prompting a search for alternative revenue streams like advertising and gaming.

The last major cut took place in 2022 when the company trimmed about 450 posts after it recorded its first subscriber loss in more than a decade.

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