Historically, while pre-match entertainment has been a staple at major tournaments, a half-time show has never been part of the World Cup final experience. Infantino expressed excitement about this progressive step, highlighting that it represents a significant moment in World Cup history. He confirmed the announcement via Instagram, emphasizing that this event will elevate the grandeur befitting of the world's largest sporting occasion.

In contrast, half-time performances featured at the Super Bowl typically last up to 30 minutes, allowing ample time for stage transitions. Previous Super Bowl shows, featuring artists such as Kendrick Lamar, Rihanna, and Lady Gaga, drew record viewership, exciting many as the festival approach in the footballing arena gains momentum.

As anticipation builds for the 2026 tournament, the introduction of a half-time show at its final underscores both the evolving landscape of sporting events and the desire for enhanced entertainment experiences during football's biggest night.

With Coldplay at the helm of artist selection, fans and viewers alike are eager to see which artists will grace the stage during this monumental event in football history.