Unconventional Delights: UK Welcomes Japanese Strawberries and Cream Sandwiches

Thu Jul 17 2025 11:46:30 GMT+0300 (Eastern European Summer Time)
Unconventional Delights: UK Welcomes Japanese Strawberries and Cream Sandwiches

M&S introduces a novel strawberries and cream sandwich, merging British tradition with Japanese flair.


A fusion of flavors is taking shape as Marks & Spencer launches a strawberries and cream sandwich inspired by Japan’s popular fruit sando, sparking interest among UK consumers.

In a delightful culinary twist, British food chain Marks & Spencer (M&S) has unveiled a limited-edition strawberries and cream sandwich, a creation that marries classic British tastes with the unique Japanese concept of the "furutsu sando". This intriguing fusion, featuring fresh strawberries, whipped cream cheese, and soft sweetened bread, has already emerged as the supermarket's top-selling sandwich just days after its introduction.

While strawberry sandwiches have made occasional appearances at Japanese bakeries in the UK, M&S's product marks a significant milestone as the first widespread offering on supermarket shelves. The Japanese fruit sandwich trend gained traction globally, fueled by social media and influencers showcasing the delectable fruit-filled snacks sold prominently in Japanese convenience stores like 7-Eleven.

Shuko Oda, a chef at Koya restaurant in London, describes the aesthetic appeal of these fruit sandwiches, which typically consist of soft white bread filled with a variety of fruits, including strawberries and clementines—often cut into triangles for visual impact. These colorful creations are frequently enjoyed as a light snack or dessert, accompanying tea or coffee. In Japan, convenience stores and dedicated stores specializing in fruit sandos have become the go-to places for these sweet treats.

Despite the novelty of a fruit sandwich in the UK, the concept is not entirely foreign. The British palate has embraced fruit in sandwiches with varieties such as banana or jam sandwiches, and even savory options like coronation chicken sandwiches with dried fruit. The ongoing debate about what constitutes a sandwich raises questions about cultural interpretations, as some recipes around the world challenge traditional definitions—like the jibarito made with fried plantain.

Exploring the global landscape of sandwiches reveals a plethora of culinary innovations. From Vietnam's bánh mì, a baguette filled with savory ingredients, to France's croque monsieur, a delicious combination of melted cheese and ham, the world of sandwiches is as diverse as it is delicious. Other international favorites include the New Orleans po' boy, the Venezuelan arepa, and even hearty Portuguese francesinha, showcasing unique regional flavors and preparing mesmerized food lovers for future culinary adventures.

In conclusion, as different cultures continue to intermingle their culinary signatures, the strawberries and cream sandwich serves as a tasty reminder of the global evolution taking place in our kitchens. The excitement surrounding its launch indicates that consumers are ready to embrace this delicious blend of flavors.

As the UK welcomes this Japanese-inspired creation, enthusiasts are encouraged to explore new tastes and join the conversation about what truly makes a sandwich.

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