Dr. Celiwe Ndaba’s poignant story sheds light on an often-overlooked form of domestic violence, compelling women across South Africa to share their own experiences of financial abuse.
The Hidden Cost of Love: South Africa Confronts Financial Abuse

The Hidden Cost of Love: South Africa Confronts Financial Abuse
A South African doctor's revelation about financial exploitation ignites a national discourse on abusive relationships.
In recent weeks, Dr. Celiwe Ndaba, a young South African physician and mother of three, has ignited a national conversation around a pervasive yet often unrecognized form of domestic abuse: financial exploitation. Through a series of viral TikTok videos, Ndaba candidly revealed her harrowing experiences of being financially manipulated by her estranged husband, leading to their eventual separation.
Setting out to inform others, Dr. Ndaba shared how her successful medical career did not shield her from a toxic marriage where she felt compelled to fund her husband's extravagant lifestyle, particularly his obsession with luxury vehicles like Mercedes Benz. She described her decision to take out loans for such purchases as “the worst decision” she ever made, plunging her family into financial strife.
Her efforts to encourage her husband to make more economical choices were met with resistance; he accused her of trying to undermine his social status by insisting he downgrade his car. Following the exposure of her story, Ndaba reverted to her maiden name and garnered a significant online following, as women in similar situations began to share their accounts of financial deceit.
The topic has attracted considerable attention from media and experts alike. Lawyer Bertus Preller emphasized that financial abuse occurs when one partner uses economic control as a means of domination, often leaving victims feeling trapped and powerless. South African law recognizes this form of economic abuse under the Domestic Violence Act.
The voices of women recounting their struggles have flooded social media, revealing patterns of financial mismanagement and emotional turmoil. One university lecturer, who chose to remain anonymous, described how her husband’s deceitful actions depleted her finances and left her burdened with significant debt after nearly a decade of marriage. She lamented the toll that the dynamics of financial control took on her sense of self-worth and independence.
Somila Gogoba, a financial expert, noted that beyond the economic control, the psychological ramifications for victims can be debilitating, fostering feelings of inadequacy and dependence. This insight resonates with current research indicating that women who are primary earners in their households face an increased risk of intimate partner violence, often linked to societal notions about masculinity and authority.
Women are increasingly speaking out about their experiences with financial abuse, often revealing how they tried to present a façade of partnership by allowing their partners to take credit for their resources at social gatherings. Nombulelo Shange, a sociologist, pointed to a worrying trend where middle-class women encounter a double challenge: balancing professional success with traditional domestic expectations.
As Dr. Ndaba's revelations gained momentum, it has not only bolstered discussions surrounding financial abuse, but also prompted women to reconsider their relationships with finances and partners. Experts like Gogoba emphasize the importance of financial independence and proactive protection strategies, such as maintaining separate bank accounts and monitoring shared financial interests.
Ultimately, Dr. Ndaba's story serves as a compelling reminder that love should not come with an unmanageable financial burden, pushing many women to reconsider their definitions of love and partnership within the context of their economic realities.