U.S. Requests French Firms to Abandon D.E.I. Policies Amid Trade Tensions

Fri Jul 18 2025 18:16:41 GMT+0300 (Eastern European Summer Time)
U.S. Requests French Firms to Abandon D.E.I. Policies Amid Trade Tensions

The American Embassy demands compliance from businesses dealing with the U.S. government, escalating diplomatic strains.


In a significant move, the U.S. Embassy in France has demanded that French companies comply with President Trump's directives against diversity, equity, and inclusion (D.E.I.) policies, requiring them to certify non-involvement in such programs if they wish to continue business with the U.S. government.

The business landscape in France is currently under strain due to heightened tensions resulting from ongoing trade threats and tariffs from the United States as part of President Trump's "America First" agenda. In a recent communication, the American Embassy sent a concise letter to several French executives, explicating new requirements stemming from an executive order signed by Trump shortly after he took office.

This order prohibits federal contractors from engaging in practices that promote D.E.I., labeling them as “illegal discrimination.” French businesses were given a mere five days to confirm their adherence to the order by signing a declaration specified in the letter. Failure to comply would necessitate providing detailed explanations, a provision perceived as both a foreign policy maneuver and an operational ultimatum.

The communication has incited considerable unrest among French corporate leaders, leading to an official response from the French government, which characterized this American directive as reflective of U.S. values that starkly differ from those of France. Economy Minister Eric Lombard is expected to address these concerns with counterparts in the United States, emphasizing the importance of maintaining distinct national values amidst transatlantic partnerships.

As the diplomatic situation unfolds, the economic implications for French firms reliant on U.S. government contracts become increasingly complex, framing a potential shift in how global business practices are influenced by national policy directives.

MORE ON THEME

Thu, 17 Jul 2025 21:14:30 GMT

### New Rules from Trump Administration Threaten Renewable Energy Projects

Thu, 17 Jul 2025 21:14:30 GMT
Wed, 16 Jul 2025 12:46:32 GMT

Trump Administration Launches Trade Probe Against Brazil Over Unfair Practices

Wed, 16 Jul 2025 12:46:32 GMT
Mon, 14 Jul 2025 15:33:36 GMT

U.S. Expands Controversial Deportation Tactics to Third Countries

Mon, 14 Jul 2025 15:33:36 GMT
Sun, 13 Jul 2025 23:20:58 GMT

Trump's Upcoming State Visit to the U.K. is Set

Sun, 13 Jul 2025 23:20:58 GMT
Fri, 11 Jul 2025 18:46:14 GMT

Republicans Demand Canada Address Wildfire Smoke Impacting U.S.

Fri, 11 Jul 2025 18:46:14 GMT
Wed, 09 Jul 2025 15:53:52 GMT

Trump's Diplomatic Push: Meeting with African Leaders to Boost Economic Investment

Wed, 09 Jul 2025 15:53:52 GMT
Tue, 08 Jul 2025 09:35:49 GMT

Trump Administration Moves to Disband Chemical Safety Agency Amid Industry Concerns

Tue, 08 Jul 2025 09:35:49 GMT
Sun, 06 Jul 2025 12:44:17 GMT

Navigating the Geopolitical Quagmire: Europe Between China and America

Sun, 06 Jul 2025 12:44:17 GMT
Thu, 03 Jul 2025 18:28:46 GMT

**House Advances Trump's Ambitious Domestic Policy Bill Amidst Party Revolt**

Thu, 03 Jul 2025 18:28:46 GMT
Wed, 25 Jun 2025 09:40:00 GMT

U.S. Seeks Global Partners for Deportations Amid Controversial Campaign

Wed, 25 Jun 2025 09:40:00 GMT
Wed, 25 Jun 2025 09:38:09 GMT

The Unlikely Revival of JBS: Trump’s Influence on a Controversial Meatpacking Giant**

Wed, 25 Jun 2025 09:38:09 GMT
Tue, 24 Jun 2025 02:10:55 GMT

Trump's Unexpected Cease-Fire Announcement Stuns Officials

Tue, 24 Jun 2025 02:10:55 GMT
Sun, 22 Jun 2025 02:58:12 GMT

Bipartisan Controversy Erupts Following Trump's Strikes on Iran

Sun, 22 Jun 2025 02:58:12 GMT
Fri, 20 Jun 2025 09:12:57 GMT

What If Trump Strikes Iran? Understanding the Potential Consequences

Fri, 20 Jun 2025 09:12:57 GMT
Wed, 18 Jun 2025 23:35:40 GMT

U.S. State Department to Scrutinize Social Media of Visa Applicants

Wed, 18 Jun 2025 23:35:40 GMT
Wed, 18 Jun 2025 22:28:02 GMT

U.S. Weighs Risky Strike Options Against Iran's Nuclear Facilities

Wed, 18 Jun 2025 22:28:02 GMT
Wed, 18 Jun 2025 05:26:25 GMT

Trump Delays TikTok Ban for Third Time Amid Ongoing Negotiations

Wed, 18 Jun 2025 05:26:25 GMT
Wed, 18 Jun 2025 00:55:29 GMT

Trump Moves to Extend TikTok Ban Deadline for a Third Time

Wed, 18 Jun 2025 00:55:29 GMT
Tue, 17 Jun 2025 18:38:22 GMT

### U.S. Protests Visa Revocations Against Criticizers of Panama Policies

Tue, 17 Jun 2025 18:38:22 GMT
Tue, 17 Jun 2025 10:15:59 GMT

Trump and Starmer Finalize Trade Agreement, Reducing Tariffs on Key British Exports

Tue, 17 Jun 2025 10:15:59 GMT

Follow us

© 2024 SwissX REDD UK ltd. All Rights Reserved.