After almost three decades at the helm, Donatella Versace is stepping down as creative director of the prestigious fashion label Versace. The announcement follows nearly 30 years of leadership since she took over the position in 1997 after the tragic passing of her brother, Gianni Versace. Donatella will be succeeded by Dario Vitale, the former design director at Miu Miu, while she transitions into a new brand ambassador role.
Donatella Versace Steps Down as Creative Director After Nearly 30 Years
Donatella Versace Steps Down as Creative Director After Nearly 30 Years
In a significant shift for the iconic fashion house, Donatella Versace announces her departure from the role of creative director, paving the way for a new era.
The decision comes amidst rumors of potential acquisition interest from the Prada Group, which could impact the future direction of the fashion house. Capri Holdings, which acquired Versace for approximately €2 billion (£1.67 billion) in 2018, issued a statement confirming the thoughtful nature of this succession plan, highlighting Vitale as a strong candidate for continued growth within the brand.
Additionally, the statement emphasized Versace's invaluable contributions to the company and her commitment to supporting the brand's philanthropic efforts. On social media, Donatella expressed her gratitude for having the opportunity to honor her brother’s legacy through the brand. She stated, "Versace is in my DNA and always in my heart," and noted her enthusiasm for Vitale's arrival.
Throughout her career, Donatella has styled numerous A-list celebrities, created iconic pieces such as Jennifer Lopez's famous green jungle dress and Michelle Obama's gown for a state dinner. Her vibrant fashion sense has become synonymous with the brand, showcasing her as a defining figure in the industry.
Founded in 1978 in Milan with her brothers Santo and Gianni, Versace has grown into a global fashion icon, now representing a significant portion of Capri Holdings’ revenue. As Donatella passes the torch, the fashion world watches closely to see how Versace will evolve under new leadership.
Additionally, the statement emphasized Versace's invaluable contributions to the company and her commitment to supporting the brand's philanthropic efforts. On social media, Donatella expressed her gratitude for having the opportunity to honor her brother’s legacy through the brand. She stated, "Versace is in my DNA and always in my heart," and noted her enthusiasm for Vitale's arrival.
Throughout her career, Donatella has styled numerous A-list celebrities, created iconic pieces such as Jennifer Lopez's famous green jungle dress and Michelle Obama's gown for a state dinner. Her vibrant fashion sense has become synonymous with the brand, showcasing her as a defining figure in the industry.
Founded in 1978 in Milan with her brothers Santo and Gianni, Versace has grown into a global fashion icon, now representing a significant portion of Capri Holdings’ revenue. As Donatella passes the torch, the fashion world watches closely to see how Versace will evolve under new leadership.
