**K-Pop Star Bain Comes Out as Proudly Gay, Challenges Social Norms in South Korea**

Thu Jul 17 2025 03:24:21 GMT+0300 (Eastern European Summer Time)
**K-Pop Star Bain Comes Out as Proudly Gay, Challenges Social Norms in South Korea**

**In a bold move for LGBTQ representation in the K-pop industry, Bain from Just B publicly embraces his identity on stage, prompting discussions on changing societal attitudes.**


**Bain's coming out marks a significant moment in K-pop, reflecting the growing acceptance of LGBTQ individuals in a conservative South Korea.**


Bain, a member of the boyband Just B, made headlines as he addressed fans during a concert in Los Angeles this April. With his signature style—a luxurious fur coat and dark sunglasses—Bain paused the show to share a deeply personal truth: "I'm [expletive] proud to be part of the LGBTQ community!" The audience responded with roaring applause as he kicked off a performance of Lady Gaga's "Born This Way," celebrating his pride in a powerful way.

This courageous declaration comes at a time when very few K-pop stars have publicly come out as gay, especially within the conservative framework of South Korea's entertainment industry. Bain, whose real name is Song Byeonghee, shared in an interview that he felt a sense of confidence rather than anxiety at the moment of his announcement. "There were some people in the industry who warned me against it, saying it would be risky," Bain recounted. "But I thought, society is changing... I might gain more than I might lose."

Reflecting on his journey, Bain disclosed that he recognized his sexuality at a young age—around twelve—when he entered the competitive world of K-pop training. Despite his talent, he felt compelled to conceal his true self for years amid fears of societal backlash. "I thought I could just pretend and keep going," he admitted.

Bain's mother was the first in his family to learn about his sexual orientation three years ago. Their conversation was fraught with emotion, which ultimately ended in her expressing support for her son. He revealed, "She said, 'You're my son, so I love you...'" Her initial dismay was tempered by love, leading to a complex but supportive dynamic.

As Just B expanded their international reach, Bain felt the encouragement of his bandmates to finally reveal his truth. Following a successful US tour, he made his historic announcement, positioning himself as a notable advocate for the Korean LGBTQ community.

"Since coming out, I've changed a lot," Bain reflected. "I feel more confident... but I also feel sad that my identity is such a big deal now." He hopes for a future where his sexual orientation isn't a focal point, but rather just a part of who he is.

In the broader context, Bain's announcement resonates with a landscape of slowly shifting attitudes toward LGBTQ acceptance in South Korea. A Pew survey indicated a growing acceptance of homosexuality, even as challenges remain, including the absence of legal recognition for same-sex marriage. The influence of conservative religious ideology continues to weigh heavily on public perceptions.

Past K-pop idols' attempts to come out, like Hong Seok-Cheon in 2000, faced significant backlash. However, Bain's move is celebrated, instilling hope among fans and allies. Many have expressed gratitude toward him for the courage it took, and for possibly initiating a gradual change within the K-pop industry.

International fandoms have rallied around Bain, demonstrating support despite the societal pressures unique to South Korea. Some fans expressed tearful relief and admiration for his bravery, recognizing the impact it could have on future generations within the LGBTQ community.

While opinions are still divided and traditional gender roles persist, Bain's decision marks a noteworthy point in the ongoing discourse about sexual identity in K-pop. Critics suggest that until a more established idol comes out, such transformations may remain incremental rather than revolutionary.

For Bain, the personal journey has always overshadowed the risk. "If even one person in K-pop gains strength or interest from it, it’s worth it," he concluded. During his coming out day, numerous fans approached him to share their own stories, reinforcing the importance of visibility, support, and the ongoing fight for acceptance in the entertainment industry. "I should have done this sooner," he thought, realizing the profound effect his announcement had inspired in others.

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